Apple Launches MacBook Laptops With First In-House-Designed Microprocessor, Technology News

Apple on Tuesday introduced a MacBook Air laptop and other computers with the first in-house designed microprocessor that can make machines run more like its popular iPhones.

The new chip, called M1, marks a turning point in the Intel Corp technology that has been driving the electronic brains of Mac computers for nearly 15 years.

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The MacBook Air, MacBook Pro, and Mac mini will feature Apple’s new M1 chip that delivers improved battery life and allows computers to run apps designed for mobile devices.

The M1 replaces the Intel chips used on earlier versions of Apple computers.

That’s a godsend for Apple computers, which are eclipsed by the company’s iPhone but still rack up tens of billions of dollars in sales per year. Apple hopes developers will now create families of apps that work on both computers and phones.

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The MacBook Air will start at $ 999, the same as its predecessor, and have up to twice the battery life, Apple said. The M1 will also power the MacBook Pro laptop, which starts at $ 1,299, and its $ 699 Mac Mini, which comes without a monitor. They will be available from next week, executives said.

The Mini is aimed at engineers and scientists because of the artificial intelligence capabilities of the new chip which typically requires a graphics chip from Nvidia Corp or AMD.

Apple said in its statement that “iPhone and iPad applications can now run directly on the Mac,” although software developers will need to create compatible versions for computers.

In June, Apple announced that it would start equipping Macs with its own chips, building on its decades of designing processors for its iPhones, iPads, and Apple Watches.

Apple executives have made numerous performance claims against Windows laptops and previous generations of Macs, which are virtually all based on Intel chips, although Apple did not directly name Intel.

The Cupertino-based company ended its presentation with an appearance by its “PC guy,” a nerdy man in a suit who portrays a goofy PC struggling to keep up with Apple’s hippest Mac advancements.

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